TenderCloses in 32 days
CRM partner agency tender
SOUTH WESTERN RAILWAY LIMITED · published 22 Sept 2026
- Deadline
- 15 Dec 2026, 23:59 · questions by 25 Sept 2026, 23:59
- Estimated value
- £1,378,656 excluding VAT where stated
- Procedure
- Competitive flexible procedure · above threshold
- Contract dates
- 1 Apr 2027 to 31 Mar 2029
- Where
- North East, North West and 7 more
- Categories (CPV)
- 79342000 Marketing services
- Small businesses
- The buyer marks this as suitable for SMEs.
- Award criteria
- Quality (quality)60%
- Commercial (cost)30%
- Social Value (quality)10%
Description
SWR seeks to appoint a specialist CRM partner agency to operate as an extended team to support us in our customer marketing and leveraging the value of that in multi-channel and media activation. The focus will be on adding strategic input, journey mapping & improvement, analysis and as necessary, activation to turbo-charge our customer marketing efforts for CRM and utilisation of relevant audiences in paid media.
Deciding whether to bid?
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