Preliminary market engagement notice101865-2026
Travel Wales by TfW: Retail, Marketplace and Licensing Ecosystem / Teithio Cymru gan TrC: Manwerthu, Y Farchnad ac Ecosystem Trwyddedu
- Market engagement closes2 days left
- Published28 Oct 2026
- Estimated value
- £100,000, excluding VAT
- Contract term
- 19 Apr 2027 to 19 Apr 2030 (3 years)
- Lots
- Not divided into lots
- Categories
- 79411100Business development consultancy services
- 72222300Information technology services
- 72212211Platform interconnectivity software development services
- 72222000Information systems or technology strategic review and planning services
- 72227000Software integration consultancy services
- 79342000Marketing services
- 48000000Software package and information systems
- 79310000Market research services
- and 5 more
- Regions
- UK-wide
The buyer’s description
“Transport for Wales (TfW) is exploring the development of a phased Travel Wales retail, marketplace and licensing ecosystem. The ambition is to create a commercially sustainable proposition that generates non-farebox revenue, strengthens the Travel Wales brand, enhances customer engagement, and creates opportunities for Welsh businesses, tourism partners and other organisations. The potential scope may include:
• customer research, proposition development and demand validation;
• retail strategy, product sourcing and product development;
• ecommerce platform provision, payment services and systems integration;
• retail operations, warehousing, fulfilment, delivery, returns and customer service;
• marketing, content, customer engagement and performance analytics;
• station, event and pop-up retail opportunities;
• tourism, destination and experience-led products and services;
• marketplace capability, seller onboarding and marketplace governance;
• strategic partnerships, brand collaborations and sponsorship opportunities;
• intellectual property management, licensing and royalty-based commercial opportunities. Potential phased approach Phase 1: Establish the Core Proposition Development and operation of a managed retail, ecommerce and fulfilment service, with TfW retaining appropriate control of brand strategy, intellectual property, customer data and commercial governance. Phase 2: Expand Participation Subject to demand and operational maturity, introduce marketplace capability to enable Welsh suppliers, tourism businesses and selected third parties to participate in the Travel Wales ecosystem. Phase 3: Commercialise the Brand Subject to market viability, explore licensing, royalty opportunities and strategic commercial partnerships. This phased approach is an initial hypothesis for market testing and does not represent TfW's final operating model, commercial strategy, procurement approach or contractual structure. Areas for Market Feedback TfW has not yet determined:
• the final customer proposition, target audiences, or initial product and service portfolio;”